Business Communication

The word ‘communication’ is derived from the Latin word ‘communicare’ which means to impart, share or make common. It is a process of exchange of facts, ideas and opinions and means that an individual or an organization share meaning and understanding with one another. In other words, it is a transmission and interaction of the facts, ideas, opinions, feelings and attitudes.

 

The term business communication is used for all messages that we send and receive for an official purpose like running a business, managing an organization, conducting the formal affairs of a voluntary organization and so on. Business communication is marked by formality as against personal and social communication.

 

The success of any business to a large extent depends on efficient and effective communication. It takes place among business entities, in markets and market places, within organizations and between the various group of employees, owners and employees, buyers and sellers, service providers and customers, salespersons and prospects and also between people within the organization and the press persons. All such communication impacts business. Done with care, such communication can promote business interests. Otherwise, it will portray the organization in poor light and may adversely affect the business interest.

 

Business communication brings a lot of challenges such as making presentations in front of large audiences, interestingly presenting data to capture the attention of the audience, and communicating with people across different functions and with people with varying language skills.  Additionally, language and communication have different meanings for different audiences and this adds another dimension to the challenge of communicating effectively.

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How You Will Benefit

• You will learn the art of conducting effective business conversations.

• You will learn to hold business meetings that are crisp and precise.

• You will be more focused on the creative and innovative utilization of each moment of your time

• Your conversations will be stripped of irrelevant references and examples to influence others.

• Your fight within while taking a challenging decision will stop hurting you and putting you on the back foot.

• You will leverage the dynamics of speech and your mastery over language and control over delivery.

• You will be able to manage thoughts and express them positively without any psychological strain.

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